Inspiration Ink

Starting in May 2026, Stampin’ Up!™ is refreshing the way we share products in print, with a new, streamlined catalog strategy designed to make shopping from our catalogs easier and more intuitive. Instead of an annual catalog and multiple minis, we are moving to three beautifully designed catalogs per year — each one complete, current, and easy to use on its own. No more overlapping catalogs!

Each catalog will introduce new products alongside a selection of favorite staples (core products) —such as stamps, ink, paper, tools, and adhesives — bringing the feel of a mini catalog and an annual catalog together in one place. This balanced approach creates a well-rounded, easy-to-shop print experience that supports confident ordering, all within a catalog released every four months:

• January–April
• May–August
• September–December

These seasonal catalogs are designed to put products front and center, making it easy to browse, discover, and shop by product category. They also highlight the different ways people enjoy crafting, with products and project ideas organized around three crafting experiences — Step-by-Step (everything planned for you), Quick & Easy (fast projects with simple choices), and Creativity Your Way (total creative freedom) — so you can quickly find what fits your needs, time, and creative style. Anyone can choose any products at any time! All catalogs have a similar page count, format, and organization, meaning that each new catalog’s navigation and structure will already be familiar and easy to shop. All new products are clearly marked with an “N” icon. You can easily shop by Suite Collection, by Bundle (saving 10%), or by individual product.

Producing catalogs on a shorter timeline also allows Stampin’ Up!™ to respond more quickly to trends, customer interests, and supply considerations, helping ensure that what’s featured in each catalog remains timely and relevant. If you want additional options, our full assortment — including Online Exclusives — continues to be available in the online store.

The four-month catalog cycle reflects how long products are featured in print, not how long they are available to purchase. Many products may continue beyond the catalog dates based on demand. When a catalog ends, products will be evaluated using sales data. If demand remains strong, a product may carry over into the next catalog or may continue to be available online. Just because a catalog ends does not automatically mean a product is discontinued. Stampin’ Up!™ now uses sales data more intentionally when deciding how long products remain available. This means many products are actually staying available longer than they did in the past, even if they are no longer featured in print.

Plus, beginning with the May catalog Stampin’ Up!™ will identify one suite and two bundles that will be available for at least one year. They may not appear in every catalog, but they will remain available to order.

Printed catalogs remain a key way Stampin’ Up!™ supports both demonstrators and customers. This new approach is designed to strengthen print, not replace it. By moving to three print pieces per year — each complete, current, and easy to use on its own — Stampin’ Up!™ can keep catalogs relevant, simple to shop from, and filled with the products everyone loves, while continuing to offer online options as a complement for those who want them.

While the new catalogs are designed first and foremost to make shopping and ordering easy, you’ll still find plenty of inspiration and beautiful samples inside.

If you are a regular customer of mine, you should receive a copy of the new catalog in the mail sometime soon. If you don’t receive a copy by the end of April, let me know and I’ll get one in the mail to you. If you don’t have a regular Demonstrator you work with and would like a paper copy of the catalog, please contact me at michelerey@aol.com to request one.